Blizzak Snow Tires
Bridgestone Blizzak Technology Improves Mobility in Winter’s Worst Driving Conditions
Being stranded on the side of the road in the middle of winter is the last place you want to find yourself.
But unfortunately, thousands of motorists find themselves in that very situation each year. A good set of tires won’t get you through all the pitfalls associated with traveling in winter’s worst driving conditions, but it will definitely increase your chances of making it safely to grandma’s house for Christmas dinner or to the grocery store to pick up milk and bread.
The Bridgestone® Blizzak™ line set the standard for winter tires in North America with its introduction in the early 1990s. And in the process, the brand helped revitalize the winter tire market in the United States. Now, Bridgestone Firestone North American Tire, LLC has set a new standard with the introduction of the next generation of Blizzak tires.
The Blizzak WS-50™, promoted as “The WinterBiter™,” debuted in the fall of 1999 and replaced the original Blizzak WS-15™. The tire’s innovative design qualities promote increased mobility for drivers on snow and ice-covered surfaces.
“A lot of motorists leave driving on snow-covered and icy roads to chance,” said Mark Cox, Bridgestone Winter Driving School director. “While a certain degree of uncertainty always exists when driving in such conditions, motorists do have some degree of control. That control begins with something as simple as choosing tires that are designed to perform in winter conditions.” Primary technologies in the Blizzak WS-50™ are:
» An advanced “Tube” Multicell® compound in the Blizzak WS-50™ provides even better snow and ice traction than the original Multicell® compound. The unique Multicell® compound is the reason that Blizzak has dominated the winter tire market. The compound contains millions of microscopic pores that help the tires stick to ice by displacing the thin layer of surface water that can allow a car to slide. The microscopic pores on the tread surface not only help displace the film of water that occurs between the ice and tires, but also create an “edge effect” so that the edges of the pores bite the snow and ice surface, creating greater driving and braking forces. The “Tube” Multicell compound features microscopic tubes in addition to the pores. These tubes work in conjunction with the pores to displace water on top of the ice.
» The Blizzak WS-50™ contains UNI-T® (an acronym for Ultimate Network of Intelligent Tire Technologies). UNI-T® is a combination of advanced technologies that work together to create the most advanced tire available. Bridgestone products featuring UNI-T® offer drivers precise handling, reduced noise, a smooth ride, remarkable comfort and control, and outstanding durability.
» The Blizzak WS-50™ is a dual compound (cap and base) tire. The cap features the “Tube” Multicell® compound and the base is comprised of a winter compound, allowing use as a basic winter tire. When the Blizzak is 50 percent worn, a tread depth indicator on the tire tread lets the motorist know that only ten percent of the remaining tread is the Multicell® compound.
» The Blizzak WS-50™ has a tread pattern that not only helps provide better snow and ice traction than the original Blizzak, but also enhanced wet and dry handling. While providing enhanced winter driving performance, the Blizzak WS-50™ offers similar tread life and pattern noise and better ride comfort for the driver as the original Blizzak.
Nashville-based Bridgestone Firestone North American Tire, LLC, is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures, and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.